JahtiJakt by Motonet Oy“Hunting and leisure products built on high-quality materials, practicality and Nordic sizing.”
JahtiJakt’s mission is to offer hunting and leisure products built on high-quality materials, practicality and Nordic sizing. To support this, we created a visual identity designed to speak directly to its core audience.
The color palette draws inspiration from woods and nature, reinforcing the brand’s outdoor heritage. An extensive iconography system was developed to clearly communicate key product features, making it easier for customers to compare and choose the right product for their needs.
While the front of each package follows a consistent layout to build recognition, the side panels adapt based on product-specific attributes, creating a clear, functional system that works both on shelf and for in-store communication.
ClientMotonet Oy
Broman Group Oy
RoleArt Direction
Visual Identity Development
Stock Imagery Sourcing
Iconography Sourcing & Design
Pattern Sourcing & Design
Packaging Design & Implementation
Material Selections
Print Proofing & Approval
The BriefFollowing Motonet Oy’s acquisition of JahtiJakt, the brand’s visual identity needed to evolve to support a broader product range. Originally focused on clothing, the identity had to scale across multiple product categories while staying true to the brand’s roots in hunting, functionality and Nordic conditions.
With the brand story and logo variations already defined, the focus shifted to building a cohesive and flexible visual system for the product brands’ future growth.
The SolutionNotesThe project was conducted on an employment basis and as a collaboration between Motonet Oy’s marketing department and the product manager(s) in charge of the product range.
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