Brand design strategically developed for your long-term business goals.

When your business reaches the next stage of growth, your brand needs more than pretty visuals. This package provides you with a clear strategy, a distinctive identity and a customer experience that supports the vision that drives your business forward.

Package Overview

This is for you who...

Know your business has outgrown its brand.

Your business has changed, your audience has changed and your ambitions have grown. It’s time for a brand that reflects where you’re heading, not where you’ve been.

Want every part of your brand to work together.

From your visual identity and messaging to your website, packaging and customer experience. You want every touchpoint to communicate the same story and strengthen your brand.

Are ready to invest strategically, not just visually.

You don’t need another logo. You need clarity, positioning and a brand built with intention. You want to build a brand supported by strategy before design even begins.

Choose your adventure ›

Package Content

This is what you get…

Brand Workshop

Expert-led brand workshop by our partner and brand strategist, Jenni Kauppila. Together, you define a clear and intentional strategy for your brand.

Brand Core

We will define your brand and bring clarity to why it really exists, how it solves problems and what benefits it actually provides for its clients.

Brand Audience

We will analyse your audience and create an ideal client profile for your brand. This will allow us to build your brand around attracting the right clients.

Brand Differentiators

We will analyze your competitors and define the differentiating factors that make your brand a unique alternative among other actors in your industry.

Brand Persona

We will create a personality and tone of voice for your brand to help increase brand recognition and create lasting relationships with your audience.

Logo Variations

Primary, secondary and submark logo variations are provided in color, black and white, including all necessary files for print (AI, EPS, PDF) and digital (AI, SVG, PNG) use.

Color Palette

A custom color palette with HEX, RGB, CMYK and possible Pantone color codes, all chosen to support a cohesive and recognizable look for your brand.

Typography Selections

Primary, secondary and accent typefaces that align with your brand’s direction and overall look and feel, along with download links for easy access.

Graphic Elements

Graphic elements, such as textures, patterns, illustrations or icons, are provided as part of the visual identity to help support the brand message.

Brand Guidelines

A comprehensive brand guidelines document (40+ pages) that outlines how to visually and verbally apply your brand when creating brand-related material.

Add-ons

Depending on the package you choose, your project will include either an Instagram starter kit, WordPress website or print-ready packaging artwork.

Package Process

This is how it works…

→ Project Phase 1

Onboarding

When we have received your enquiry, we will have a discovery call to get to know each other and to go over the details of the project. You will receive a project proposal to review based on our discussion and once it is approved, we will send over a contract for you to sign.

→ Project Phase 2

Strategy

Depending on your package, we will start off with a self-guided or expert-led brand workshop. During this phase, you will get clarity and finalize the strategy for your brand. This phase will be the foundation of our design work and it will guide the visual direction of your brand.

→ Project Phase 3

Direction

When we have received your strategy guidelines, we will start exploring the direction for your brand and create a proposal based on our research. We will have a direction proposal review meeting by the end of this phase, where you will be able to share your thoughts and feedback.

→ Project Phase 4

Design

For the following weeks, we will be in full-on design mode creating the visual identity for your brand. This phase also includes any revision rounds that are included in your package. We will work on finalizing your visual identity and final approval will take place by the end of this phase.

→ Project Phase 5

Add-ons

Once the visual identity is approved, we will move on to implementation and finalize the add-ons that are included in your package. Please note that the final content of the add-ons varies depending on the service package you have chosen for your project.

Offboarding

→ Project Phase 6

During our final week together, we will finalize the deliverables included in your package and then send them off to you for download. Before leaving the project behind us, we will ask you to fill out a project review to receive some valuable feedback on our journey together.

Said about us

“The best thing about the project was definitely Jenni and Victoria’s approachability and warm atmosphere. It felt so wonderful to be able to share my thoughts and wishes openly and feel that the other person is really listening and wants to understand. The look, feel and visuals created for the brand exceeded all my expectations.”

Reeta Nurminen – Serene Label Oy
“The brand contains everything that is important to me, but also something completely new. All my wishes came true, but in a way that was surprising to me. I could not have created something so clear and beautiful from my own sprawling thoughts. This is a great foundation to start building the company’s growth story on.”

Reeta Nurminen – Serene Label Oy
“Victoria managed to understand the needs of our fishing customers very well – she was in fact able to create completely new ideas that would make their purchasing decision easier. These ideas have since been picked up by other brands in the industry, including international companies operating on the global market!”

Nikolai Holttinen – Product Manager, Fishing
“Our goal was to renew and refresh the look of our fishing brand. For the product to be able to sell itself from the shelf, the product information and the quality perception of the packaging must be better than the competing product hanging on the neighboring hook. In this, Victoria succeeded better than we could have ever imagined!”

Nikolai Holttinen – Product Manager, Fishing

Package Options

Choose your adventure…

Each package is built around the same goal to create a bold and memorable brand experience. The difference is which customer touchpoint we are targeting with your brand.

Brand & Instagram

Instagram
Experience!

Make every post reflect the brand you are intentionally building.

Duration: 7–10 weeks

Best suited for: Established businesses whose Instagram has become one of their primary marketing platforms for consistently building their brand.

What you get: An expert-led branding process that removes the guesswork and turns strategy into a distinctive brand and Instagram presence to support your business for years to come.

Strategy:
+ Brand Workshop (expert-led)
+ Brand Core (brand story, customer promise)
+ Brand Audience (target audience, ideal client profile)
+ Brand Differentiators (competitor analysis, unique selling propositions)
+ Brand Persona (personality, tone of voice)
Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
+ Graphic Elements (textures, patterns, icons)
Guide:
+ Brand Guidelines (40+ page document)
Instagram Starter Kit:
+ Profile Image
+ Highlight Covers (3 pcs)
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–3 / Strategy:
+ Brand workshop (expert-led)
+ Strategy guidelines creation
+ Strategy guidelines review
+ Strategy guidelines revisions
+ Strategy guidelines approval
Project Week 3–4 / Direction:
+ Brand exploration and research
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 4–8 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 8–10 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 10 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 5 700 eur (+ VAT)
Payment Structure:
From 3 × 1 900 eur (+ VAT)

Brand & Packaging

Packaging
Experience!

Create a product brand that earns its place beside esteemed brands.

Duration: 7–10 weeks

Best suited for: Established businesses whose packaging has become one of their most valued brand touchpoints and who want to invest in a strategic brand.

What you get: A strategically developed product brand and packaging system that uncovers what makes you different and turns your product into the obvious choice amongst your competitors.

Strategy:
+ Brand Workshop (expert-led)
+ Brand Core (brand story, customer promise)
+ Brand Audience (target audience, ideal client profile)
+ Brand Differentiators (competitor analysis, unique selling propositions)
+ Brand Persona (personality, tone of voice)
Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
+ Graphic Elements (textures, patterns, icons)
Guide:
+ Brand Guidelines (40+ page document)
Packaging:
+ Print-ready Artwork Files (3–5 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–3 / Strategy:
+ Brand workshop (expert-led)
+ Strategy guidelines creation
+ Strategy guidelines review
+ Strategy guidelines revisions
+ Strategy guidelines approval
Project Week 3–4 / Direction:
+ Brand exploration and research
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 4–8 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 8–10 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 10 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 6 900 eur (+ VAT)
Payment Structure:
From 3 × 2 300 eur (+ VAT)

Brand & Website

Website
Experience!

Build an online experience that supports every stage of your customer journey.

Duration: 10–13 weeks

Best suited for: Established businesses whose website has become a key part of their customer journey and who value long-term solutions for their brand.

What you get: An expert-led branding process that transforms your vision into a distinctive brand and website experience tailored to support every stage of your business’s customer journey.

Strategy:
+ Brand Workshop (expert-led)
+ Brand Core (brand story, customer promise)
+ Brand Audience (target audience, ideal client profile)
+ Brand Differentiators (competitor analysis, unique selling propositions)
+ Brand Persona (personality, tone of voice)
Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
+ Graphic Elements (textures, patterns, icons)
Guide:
+ Brand Guidelines (40+ page document)
Website:
+ Custom Design (WordPress)
+ 4–5 Pages (including homepage)
+ Privacy Policy Page (policy not included)
+ Cookie Policy Page (policy not included)
+ Cookie Notice Bar
+ On-page SEO
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–3 / Strategy:
+ Brand workshop (expert-led)
+ Strategy guidelines creation
+ Strategy guidelines review
+ Strategy guidelines revisions
+ Strategy guidelines approval
Project Week 3–4 / Direction:
+ Brand exploration and research
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 4–8 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 3–12 / Add-ons:
+ Wireframe design work
+ Wireframe design review
+ Homepage design work
+ Homepage design review
+ Website design work
+ Website design review
+ Website design approval
Project Week 12–13 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 8 700 eur (+ VAT)
Payment Structure:
From 3 × 2 900 eur (+ VAT)

Get in touch with us

We would love to hear all about your wildest ideas!

Whether you’re launching a new product or have a groundbreaking business idea, we’d love to help bring it to life. Share a few details in the enquiry form, and we’ll get back to you shortly!

Q& Brand Studio
hello@qandbrandstudio.com
Business ID: 3465864-4