Brand design for businesses taking their very first steps.

Starting a business is exciting, but turning your idea into a recognizable brand can easily become overwhelming. This package gives you the confidence and visual foundation to launch professionally from day one.

Package Overview

This is for you who…

Have an idea but don’t know where to begin.

You know what you want to offer, but turning that into a recognizable brand feels like a different skill set. Instead of guessing your way, you’ll leave with a clear direction and a brand you feel proud to launch.

Want to look professional from day one.

First impressions matter. A cohesive visual identity helps your business feel trustworthy from the very beginning, whether someone finds you on Instagram, visits your website or picks up your product.

Rather focus on business than learn design.

You’ve got enough on your plate already. Instead of spending evenings comparing fonts and tweaking colors, you can focus on building your business while we create the visual foundation for you.

Choose your adventure ›

Package Content

This is what you get…

Brand Workshop

A self-guided brand workshop that brings clarity to your brand. You build your strategy step by step through a guided video process at your own pace.

Logo Variations

Wordmark and submark logo variations are provided in color, black and white, including all necessary files for print (AI, EPS, PDF) or digital (AI, SVG, PNG) use.

Color Palette

A semi-custom color palette with HEX and RGB or CMYK and possible Pantone color codes, all chosen to support a cohesive and recognizable look for your brand

Typography Selections

Primary and secondary typefaces from Google Fonts that align with your brand’s direction and overall look and feel, along with download links for easy access.

Mini Style Guide

A concise one-page mini style guide document that outlines the logo variations, color palette and typography selections applied to your brand.

Add-ons

Depending on the package you choose, your project will include either an Instagram starter kit, Squarespace website or print-ready packaging artwork.

Package Process

This is how it works…

→ Project Phase 1

Onboarding

When we have received your enquiry, we will have a discovery call to get to know each other and to go over the details of the project. You will receive a project proposal to review based on our discussion and once it is approved, we will send over a contract for you to sign.

→ Project Phase 2

Strategy

Depending on your package, we will start off with a self-guided or expert-led brand workshop. During this phase, you will get clarity and finalize the strategy for your brand. This phase will be the foundation of our design work and it will guide the visual direction of your brand.

→ Project Phase 3

Direction

When we have received your strategy guidelines, we will start exploring the direction for your brand and create a proposal based on our research. We will have a direction proposal review meeting by the end of this phase, where you will be able to share your thoughts and feedback.

→ Project Phase 4

Design

For the following weeks, we will be in full-on design mode creating the visual identity and add-ons for your brand. This phase also includes any revision rounds that are included in your package. Please note that the final content of the add-ons varies depending on the service package you have chosen for your project.

→ Project Phase 5

Offboarding

During our final week together, we will finalize the deliverables included in your package and then send them off to you for download. Before leaving the project behind us, we will ask you to fill out a project review to receive some valuable feedback on our journey together.

Said about us

“The best thing about the project was definitely Jenni and Victoria’s approachability and warm atmosphere. It felt so wonderful to be able to share my thoughts and wishes openly and feel that the other person is really listening and wants to understand. The look, feel and visuals created for the brand exceeded all my expectations.”

Reeta Nurminen – Serene Label Oy
“The brand contains everything that is important to me, but also something completely new. All my wishes came true, but in a way that was surprising to me. I could not have created something so clear and beautiful from my own sprawling thoughts. This is a great foundation to start building the company’s growth story on.”

Reeta Nurminen – Serene Label Oy
“Victoria managed to understand the needs of our fishing customers very well – she was in fact able to create completely new ideas that would make their purchasing decision easier. These ideas have since been picked up by other brands in the industry, including international companies operating on the global market!”

Nikolai Holttinen – Product Manager, Fishing
“Our goal was to renew and refresh the look of our fishing brand. For the product to be able to sell itself from the shelf, the product information and the quality perception of the packaging must be better than the competing product hanging on the neighboring hook. In this, Victoria succeeded better than we could have ever imagined!”

Nikolai Holttinen – Product Manager, Fishing

Package Options

Choose your adventure…

Each package is built around the same goal to create a bold and memorable brand experience. The difference is which customer touchpoint we are targeting with your brand.

Brand & Instagram

Instagram
Essential!

Feel confident every time your business posts on Instagram.

Duration: 3–5 weeks

Best suited for: Starting businesses who want a professional-looking brand from day one without investing in a full-scale branding project just yet.

What you get: A self-guided strategy process, an essential visual identity and an Instagram starter kit that provides you with everything you need to start showing up professionally online.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for digital use)
+ Color Palette (semi-custom, HEX and RGB codes)
+ Typography Selections (primary and secondary typefaces from Google Fonts)
Guide:
+ Mini Style Guide (one-page document)
Instagram Starter Kit:
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 1 395 eur (+ VAT)
Payment Structure:
From 3 × 465 eur (+ VAT)

Brand & Packaging

Packaging
Essential!

Launch your product with packaging your feel proud to put on display.

Duration: 3–5 weeks

Best suited for: Starting businesses preparing to launch their first product and who are looking for a simple, but professional solution for their packaging.

What you get: A self-guided strategy process, an essential visual identity and print-ready packaging artwork that gives your product a professional starting point in a retail environment.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for print use)
+ Color Palette (semi-custom, CMYK and possible Pantone codes)
+ Typography Selections (primary and secondary typefaces from Google Fonts)
Guide:
+ Mini Style Guide (one-page document)
Packaging:
+ Print-ready Artwork Files (1–3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 1 695 eur (+ VAT)
Payment Structure:
From 3 × 565 eur (+ VAT)

Brand & Website

Website
Essential!

Give your business a website you feel excited sharing with customers.

Duration: 3–5 weeks

Best suited for: Starting businesses looking to establish a professional online presence without the complexity of a larger website project.

What you get: A self-guided strategy process, an essential visual identity and a seamless website design that helps your business build trust and make a professional first impression online.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for digital use)
+ Color Palette (semi-custom, HEX and RGB codes)
+ Typography Selections (primary and secondary typefaces from Google Fonts)
Guide:
+ Mini Style Guide (one-page document)
Website:
+ Custom Template (Squarespace)
+ One Page (including homepage)
+ Privacy Policy Page (policy not included)
+ Cookie Policy Page (policy not included)
+ Cookie Notice Bar
+ On-page SEO
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 1 995 eur (+ VAT)
Payment Structure:
From 3 × 665 eur (+ VAT)

Get in touch with us

We would love to hear all about your wildest ideas!

Whether you’re launching a new product or have a groundbreaking business idea, we’d love to help bring it to life. Share a few details in the enquiry form, and we’ll get back to you shortly!

Q& Brand Studio
hello@qandbrandstudio.com
Business ID: 3465864-4