A visual identity that takes your brand from DIY to professional.
This package offers the essential tools you need for establishing a cohesive and professional looking brand. It‘s perfect for starting brands that want to upgrade their DIY logo and take their brand to the next level.
You’ll have a launch-ready brand within 3–4 weeks!
Package OverviewThis is for you who…
Are ready to go from DIY to professional
›
The logo you had made at the beginning of your journey doesn’t support the vision you have for your brand anymore.
Want more time to focus on what you do best
You want to spend less time picking new colors and layouts when creating brand related content. Having clear guidelines for how to visually communicate your brand will save you both time and money!
Feel your brand doesn’t get the recognition it deserves
Your marketing material has an inconsistent look and it’s hard to maintain a recognizable brand. Having a visual identity will ensure that your content visually stays on brand in every situation!
This is what you get...
Direction Workbook
We’ll define your brand and bring clarity to what your brand stands for, who your target audience is and how your brand positions itself in the market.
Brand Audience
We’ll analyse your audience and create an ideal client profile for your brand. This will allow you to build your brand around attracting the right clients.
Brand Voice
We’ll create a personality and tone of voice for your brand to help increase brand recognition and create lasting relationships with your audience.
Logo Variations
Primary and submark logo variations will be provided in color, black and white. Individual files for print or digital use will be provided.
Color Palette
You’ll find a custom color palette with HEX, RGB or CMYK color codes in your guidelines, including instructions on how to use them for your brand.
Typography Selections
Selected typography and instructions on how to use them will also be available in your guidelines. Download links will be provided as well.
Imagery Style
Imagery style direction will be provided to ensure that the design elements or photographs you use for your material support the overall brand message.
Visual Style Guide
The guidelines document will include information on how to visually communicate your brand when creating brand related content.
Add-ons
Depending on the package you choose, the add-ons will include either an Instagram starter kit, Squarespace website or packaging artwork.
Package Timeline
This is how it works…
→ Prior to Start Date
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Discovery
When we have received your enquiry, we will have a discovery call to go over the details of the project. You will also receive a project proposal for review.
→ Prior to Start Date
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Onboarding
We will send over a contract for you to sign and once the deposit payment has been finalized, you have secured your spot. Time to prepare for takeoff!
→ Project Week 1
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Direction
Once we have received the workbook you have filled out, we will have a brand workshop to explore the voice and visual direction for your brand.
→ Project Week 1–2
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Visual Design
For the following week, we will be in full-on design mode creating the visuals for your brand. This phase also covers any revisions included in the package.
→ Project Week 2–3
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Add-ons
Once the visuals are approved, we will move on to implementation and finalize the add-ons you have chosen to include in your package.
→ Project Week 3
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Offboarding
During our final week together, we will work on finalizing your deliverables and then send them off to you for final download.
Said about us
Package Options
These package options can you choose from…
ONLINE PACKAGE
Instagram
Identity!
The perfect starting point for building
a recognizable brand on Instagram.
Duration: 3 weeks
Best suited for: Starting businesses looking to launch their brand with a professional-looking and cohesive social media presence.
What you get: A custom visual identity and a ready-to-use Instagram starter kit designed to help you stand out, stay consistent and easier connect with your audience.
This package is also suitable for brands that already have a logo and simply want to define their social media visuals!
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Brand Workshop:
+ Direction Workbook
+ Brand Audience (+ ideal client profiles)
+ Brand Voice (personality, tone of voice)Visual Identity:
+ Logo Variations (primary and submark logo in color, black and white)
+ Color Palette (+ HEX, RGB codes)
+ Typography Selections (+ download links)
+ Imagery Style (photography)Guide:
+ Instagram Style GuideAdd-on included:
+ Instagram Starter Kit (profile image, highlight covers, 3 x feed and story post templates) -
Prior to Start Date / Discovery:
+ Discovery call
+ Project proposalPrior to Start Date / Onboarding:
+ Contract signing
+ Direction Workbook(deposit payment)
Project Week 1 / Direction:
+ Brand exploration
+ Brand workshop(invoice payment 1/2)
Project Week 1–2 / Visual Design:
+ Visual design work
+ Visual design review and approval(invoice payment 2/2)
Project Week 2–3 / Add-ons:
+ Add-on design work
+ Add-on review and approvalProject Week 3 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review -
Investment:
From 1 785 eur (+ VAT)Payment Structure:
From 3 × 595 € (+ VAT)
From
1 785 eur
(+ VAT)
ONLINE PACKAGE
Website
Identity!
A focused, brand-aligned website
that builds trust and drives action.
Duration: 3–4 weeks
Best suited for: Starting businesses looking to launch their brand with a professional-looking website that aligns with their brand’s visual identity.
What you get: A custom visual identity and a seamless website design that reflects your brand’s personality, builds trust among customers and guides visitors to take action.
This package is also suitable for brands that are looking for a larger, multi-page or multi-language website!
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Brand Workshop:
+ Direction Workbook
+ Brand Audience (+ ideal client profiles)
+ Brand Voice (personality, tone of voice)Visual Identity:
+ Logo Variations (primary and submark logo in color, black and white)
+ Color Palette (+ HEX, RGB codes)
+ Typography Selections (+ download links)
+ Imagery Style (photography)Guide:
+ Website Style GuideAdd-on included:
+ Squarespace Website (one-page template)Please note: Additional pages for your one-page website will be priced from 300 € (+ VAT) per page.
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Prior to Start Date / Discovery:
+ Discovery call
+ Project proposalPrior to Start Date / Onboarding:
+ Contract signing
+ Direction Workbook(deposit payment)
Project Week 1 / Direction:
+ Brand exploration
+ Brand workshop(invoice payment 1/2)
Project Week 1–2 / Visual Design:
+ Visual design work
+ Visual design review and approval(invoice payment 2/2)
Project Week 2–3 / Add-ons:
+ Add-on design work
+ Add-on review and approvalProject Week 3 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review -
Investment:
From 2 295 eur (+ VAT)Payment Structure:
From 3 × 765 € (+ VAT)
From
2 295 eur
(+ VAT)
PRINT PACKAGE
Packaging
Identity!
Print-ready packaging that makes your product stand out on the store shelf.
Duration: 3–4 weeks
Best suited for: Product-based businesses that want recognizable, shelf-ready packaging to represent their product brand.
What you get: A packaging-focused visual identity and elevated, print-ready packaging that provides your product with a strong start and a standout look on the shelf.
This package is also suitable for brands that already have a logo and are simply looking to elevate their packaging!
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Brand Workshop:
+ Direction Workbook
+ Brand Audience (+ ideal client profiles)
+ Brand Voice (personality, tone of voice)Visual Identity:
+ Logo Variations (primary and submark logo in color, black and white)
+ Color Palette (+ CMYK codes)
+ Typography Selections (+ download links)
+ Imagery Style (pattern and icons)Guide:
+ Packaging Style GuideAdd-on included:
+ Packaging Artwork (1–3 x print-ready files)Please note: Additional print-ready artwork files will be priced from 300 € (+ VAT) per packaging.
-
Prior to Start Date / Discovery:
+ Discovery call
+ Project proposalPrior to Start Date / Onboarding:
+ Contract signing
+ Direction Workbook(deposit payment)
Project Week 1 / Direction:
+ Brand exploration
+ Brand workshop(invoice payment 1/2)
Project Week 1–2 / Visual Design:
+ Visual design work
+ Visual design review and approval(invoice payment 2/2)
Project Week 2–3 / Add-ons:
+ Add-on design work
+ Add-on review and approvalProject Week 3 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review -
Investment:
From 2 295 eur (+ VAT)Payment Structure:
From 3 × 765 € (+ VAT)
From
2 295 eur
(+ VAT)
