Brand design that takes your business from DIY to professional.

Your business has grown, but your brand hasn’t quite caught up yet. This package helps turn your scattered visuals into a brand that better reflects where your business is today.

Package Overview

This is for you who…

Feel like your business looks smaller than it is.

Your services have evolved, your confidence has grown and your clients trust your expertise. But your visual identity still tells the story of where you started, not where your business is today.

Want potential customers to see your value.

You don’t just want a prettier logo. You want your business to be memorable, trustworthy and recognized for its value before potential customers even get in touch.

Are tired of making design decisions every day.

Every Instagram post, proposal or website update starts with the same questions: “Which font should I use? Which colors belong together? Does this actually look like my brand?”. A clear visual identity removes the guesswork and makes marketing easier.

Choose your adventure ›

Package Content

This is what you get…

Brand Workshop

A self-guided brand workshop that brings clarity to your brand. You build your strategy step by step through a guided video process at your own pace.

Logo Variations

Wordmark and submark logo variations are provided in color, black and white, including all necessary files for print (AI, EPS, PDF) and digital (AI, SVG, PNG) use.

Color Palette

A custom color palette with HEX, RGB, CMYK and possible Pantone color codes, all chosen to support a cohesive and recognizable look for your brand.

Typography Selections

Primary, secondary and accent typefaces that align with your brand’s direction and overall look and feel, along with download links for easy access.

Visual Style Guide

A detailed visual style guide document (20+ pages) that outlines how to visually apply your brand when creating brand-related material.

Add-ons

Depending on the package you choose, your project will include either an Instagram starter kit, WordPress website or print-ready packaging artwork.

Package Process

This is how it works…

→ Project Phase 1

Onboarding

When we have received your enquiry, we will have a discovery call to get to know each other and to go over the details of the project. You will receive a project proposal to review based on our discussion and once it is approved, we will send over a contract for you to sign.

→ Project Phase 2

Strategy

Depending on your package, we will start off with a self-guided or expert-led brand workshop. During this phase, you will get clarity and finalize the strategy for your brand. This phase will be the foundation of our design work and it will guide the visual direction of your brand.

→ Project Phase 3

Direction

When we have received your strategy guidelines, we will start exploring the direction for your brand and create a proposal based on our research. We will have a direction proposal review meeting by the end of this phase, where you will be able to share your thoughts and feedback.

→ Project Phase 4

Design

For the following weeks, we will be in full-on design mode creating the visual identity for your brand. This phase also includes any revision rounds that are included in your package. We will work on finalizing your visual identity and final approval will take place by the end of this phase.

→ Project Phase 5

Add-ons

Once the visual identity is approved, we will move on to implementation and finalize the add-ons that are included in your package. Please note that the final content of the add-ons varies depending on the service package you have chosen for your project.

→ Project Phase 6

Offboarding

During our final week together, we will finalize the deliverables included in your package and then send them off to you for download. Before leaving the project behind us, we will ask you to fill out a project review to receive some valuable feedback on our journey together.

Said about us

“The best thing about the project was definitely Jenni and Victoria’s approachability and warm atmosphere. It felt so wonderful to be able to share my thoughts and wishes openly and feel that the other person is really listening and wants to understand. The look, feel and visuals created for the brand exceeded all my expectations.”

Reeta Nurminen – Serene Label Oy
“The brand contains everything that is important to me, but also something completely new. All my wishes came true, but in a way that was surprising to me. I could not have created something so clear and beautiful from my own sprawling thoughts. This is a great foundation to start building the company’s growth story on.”

Reeta Nurminen – Serene Label Oy
“Victoria managed to understand the needs of our fishing customers very well – she was in fact able to create completely new ideas that would make their purchasing decision easier. These ideas have since been picked up by other brands in the industry, including international companies operating on the global market!”

Nikolai Holttinen – Product Manager, Fishing
“Our goal was to renew and refresh the look of our fishing brand. For the product to be able to sell itself from the shelf, the product information and the quality perception of the packaging must be better than the competing product hanging on the neighboring hook. In this, Victoria succeeded better than we could have ever imagined!”

Nikolai Holttinen – Product Manager, Fishing

Package Options

Choose your adventure…

Each package is built around the same goal to create a bold and memorable brand experience. The difference is which customer touchpoint we are targeting with your brand.

Brand & Instagram

Instagram
Explorer!

Turn your scattered visuals into a brand people instantly recognize.

Duration: 4–7 weeks

Best suited for: Growing businesses who spend an unreasonable amount of time on picking new colors and fonts instead of actually working on their business.

What you get: A self-guided strategy process, a focused visual identity and a cohesive Instagram presence that help customers remember your business after discovering your brand for the first time.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
Guide:
+ Visual Style Guide (20+ page document)
Instagram Starter Kit:
+ Profile Image
+ Highlight Covers (3 pcs)
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5–7 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 7 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 2 400 eur (+ VAT)
Payment Structure:
Booking fee 800 eur (+ VAT)
Interim invoice 800 eur (+ VAT)
Final invoice 800 eur (+ VAT)

Brand & Packaging

Packaging
Explorer!

Produce packaging people recognize before they even read the label.

Duration: 4–7 weeks

Best suited for: Growing businesses who feel their products have outgrown their current packaging and want to enhance the shelf presence of their brand.

What you get: A self-guided strategy process, a focused visual identity and custom, print-ready packaging artwork that gets your product noticed and starts building recognition for your brand.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
+ Graphic Elements (textures, patterns, icons)
Guide:
+ Visual Style Guide (20+ page document)
Packaging:
+ Print-ready Artwork Files (1–3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5–7 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 7 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 3 900 eur (+ VAT)
Payment Structure:
Booking fee 1 300 eur (+ VAT)
Interim invoice 1 300 eur (+ VAT)
Final invoice 1 300 eur (+ VAT)

Brand & Website

Website
Explorer!

Create a website that reflects the quality of your brand and business.

Duration: 7–10 weeks

Best suited for: Growing businesses who feel their website no longer reflects the quality of their work and are looking to upgrade their online presence.

What you get: A self-guided strategy process, a focused visual identity and a custom website design that helps potential customers recognize your value before they even reach out.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
Guide:
+ Visual Style Guide (20+ page document)
Website:
+ Custom Design (WordPress)
+ 4–5 Pages (including homepage)
+ Privacy Policy Page (policy not included)
+ Cookie Policy Page (policy not included)
+ Cookie Notice Bar
+ On-page SEO
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 2–9 / Add-ons:
+ Wireframe design work
+ Wireframe design review
+ Homepage design work
+ Homepage design review
+ Website design work
+ Website design review
+ Website design approval
Project Week 9–10 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 5 100 eur (+ VAT)
Payment Structure:
Booking fee 1 700 eur (+ VAT)
Interim invoice 1 700 eur (+ VAT)
Final invoice 1 700 eur (+ VAT)

Get in touch with us

We would love to hear all about your wildest ideas!

Whether you’re launching a new product or have a groundbreaking business idea, we’d love to help bring it to life. Share a few details in the enquiry form, and we’ll get back to you shortly!

Q& Brand Studio
hello@qandbrandstudio.com
Business ID: 3465864-4