Woodlander by Motonet Oy“Clothing, footwear and equipment for the enjoyment of the great outdoors.”
A core value of the Woodlander brand is its commitment to cruelty-free materials, which is something we wanted the visual identity and packaging to communicate instantly. To support this, we chose brown kraft paper cardboard for the packaging, allowing typography and design elements to stand out while reinforcing a natural, ecological feel.
A wide color palette was introduced to divide the product range into clear categories, making the system easy to navigate both on shelf and in-store. This approach strengthened brand recognition while supporting clear product communication.
The result was a youthful and modern packaging system with a strong connection to nature – designed to grow with the Woodlander brand.
ClientMotonet Oy
Broman Group Oy
RoleArt Direction
Visual Identity Development
Stock Imagery Sourcing
Iconography Design
Pattern Sourcing & Design
Packaging Design & Implementation
Material Selections
Print Proofing & Approval
The BriefWhen the Woodlander brand was acquired by Motonet Oy, the visual identity needed to evolve along with its new ownership. The goal was to expand the product range beyond clothing, which meant the brand had to work across multiple touchpoints – not just small hangtags.
While the brand story and logo variations were already in place, the rest of the visual identity required a more flexible and scalable system that could support future growth.
The SolutionNotesThe project was conducted on an employment basis and as a collaboration between Motonet Oy’s marketing department and the product manager(s) in charge of the product range.
Book a discovery callReady to work together?
If you’re ready to explore new directions for your brand, skip the inbox and head straight to the booking page to schedule a free discovery call. We’ll chat about your goals and how we can help you get there.