Brand design for businesses building their brand through Instagram.

Every post shapes how customers perceive your business. These service packages help you create consistent content that reflects the brand you’re intentionally building.

Package Process

This is how it works…

→ Project Phase 1

Onboarding

When we have received your enquiry, we will have a discovery call to get to know each other and to go over the details of the project. You will receive a project proposal to review based on our discussion and once it is approved, we will send over a contract for you to sign.

→ Project Phase 2

Strategy

Depending on your package, we will start off with a self-guided or expert-led brand workshop. During this phase, you will get clarity and finalize the strategy for your brand. This phase will be the foundation of our design work and it will guide the visual direction of your brand.

→ Project Phase 3

Direction

When we have received your strategy guidelines, we will start exploring the direction for your brand and create a proposal based on our research. We will have a direction proposal review meeting by the end of this phase, where you will be able to share your thoughts and feedback.

→ Project Phase 4

Design

For the following weeks, we will be in full-on design mode creating the visual identity for your brand. This phase also includes any revision rounds that are included in your package. We will work on finalizing your visual identity and final approval will take place by the end of this phase.

→ Project Phase 5

Add-ons

Once the visual identity is approved, we will move on to implementation and finalize the add-ons that are included in your package. Please note that the final content of the add-ons varies depending on the service package you have chosen for your project.

Offboarding

→ Project Phase 6

During our final week together, we will finalize the deliverables included in your package and then send them off to you for download. Before leaving the project behind us, we will ask you to fill out a project review to receive some valuable feedback on our journey together.

Said about us

“The best thing about the project was definitely Jenni and Victoria’s approachability and warm atmosphere. It felt so wonderful to be able to share my thoughts and wishes openly and feel that the other person is really listening and wants to understand. The look, feel and visuals created for the brand exceeded all my expectations.”

Reeta Nurminen – Serene Label Oy
“The brand contains everything that is important to me, but also something completely new. All my wishes came true, but in a way that was surprising to me. I could not have created something so clear and beautiful from my own sprawling thoughts. This is a great foundation to start building the company’s growth story on.”

Reeta Nurminen – Serene Label Oy
“Victoria managed to understand the needs of our fishing customers very well – she was in fact able to create completely new ideas that would make their purchasing decision easier. These ideas have since been picked up by other brands in the industry, including international companies operating on the global market!”

Nikolai Holttinen – Product Manager, Fishing
“Our goal was to renew and refresh the look of our fishing brand. For the product to be able to sell itself from the shelf, the product information and the quality perception of the packaging must be better than the competing product hanging on the neighboring hook. In this, Victoria succeeded better than we could have ever imagined!”

Nikolai Holttinen – Product Manager, Fishing

Package Options

Choose your adventure…

Each package is built around the same goal to create a bold and memorable brand experience. The difference is how deep we go and how much support you need along the way.

Brand & Instagram

Instagram
Essential!

Feel confident every time your business posts on Instagram.

Duration: 3–5 weeks

Best suited for: Starting businesses who want a professional-looking brand from day one without investing in a full-scale branding project just yet.

What you get: A self-guided strategy process, an essential visual identity and an Instagram starter kit that provides you with everything you need to start showing up professionally online.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for digital use)
+ Color Palette (semi-custom, HEX and RGB codes)
+ Typography Selections (primary and secondary typefaces from Google Fonts)
Guide:
+ Mini Style Guide (one-page document)
Instagram Starter Kit:
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 1 395 eur (+ VAT)
Payment Structure:
From 3 × 465 eur (+ VAT)

Brand & Instagram

Instagram
Explorer!

Turn your scattered visuals into a brand people instantly recognize.

Duration: 4–7 weeks

Best suited for: Growing businesses who spend an unreasonable amount of time on picking new colors and fonts instead of actually working on their business.

What you get: A self-guided strategy process, a focused visual identity and a cohesive Instagram presence that help customers remember your business after discovering your brand for the first time.

Strategy:
+ Brand Workshop (self-guided)
Visual Identity:
+ Logo Variations (wordmark and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
Guide:
+ Visual Style Guide (20+ page document)
Instagram Starter Kit:
+ Profile Image
+ Highlight Covers (3 pcs)
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–2 / Strategy:
+ Brand workshop (self-guided)
+ Strategy guidelines creation
+ Strategy guidelines delivery
Project Week 2–3 / Direction:
+ Brand exploration
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 3–5 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 5–7 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 7 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 2 400 eur (+ VAT)
Payment Structure:
From 3 × 800 eur (+ VAT)

Brand & Instagram

Instagram
Experience!

Make every post reflect the brand you are intentionally building.

Duration: 7–10 weeks

Best suited for: Established businesses whose Instagram has become one of their primary marketing platforms for consistently building their brand.

What you get: An expert-led branding process that removes the guesswork and turns strategy into a distinctive brand and Instagram presence to support your business for years to come.

Strategy:
+ Brand Workshop (expert-led)
+ Brand Core (brand story, customer promise)
+ Brand Audience (target audience, ideal client profile)
+ Brand Differentiators (competitor analysis, unique selling propositions)
+ Brand Persona (personality, tone of voice)
Visual Identity:
+ Logo Variations (primary, secondary and submark logo in color, black and white for print and digital use)
+ Color Palette (HEX, RGB, CMYK and possible Pantone codes)
+ Typography Selections (primary, secondary and accent typefaces)
+ Graphic Elements (textures, patterns, icons)
Guide:
+ Brand Guidelines (40+ page document)
Instagram Starter Kit:
+ Profile Image
+ Highlight Covers (3 pcs)
+ Feed Post Templates (3 pcs)
+ Story Post Templates (3 pcs)
Prior to Start Date / Onboarding:
+ Discovery call
+ Project proposal
+ Contract signing
(booking fee payment)
Project Week 1–3 / Strategy:
+ Brand workshop (expert-led)
+ Strategy guidelines creation
+ Strategy guidelines review
+ Strategy guidelines revisions
+ Strategy guidelines approval
Project Week 3–4 / Direction:
+ Brand exploration and research
+ Direction proposal creation
+ Direction proposal review
(interim invoice payment)
Project Week 4–8 / Design:
+ Design work
+ Design review
+ Revision design work
+ Revision design review
+ Design approval
(final invoice payment)
Project Week 8–10 / Add-ons:
+ Add-on design work
+ Add-on design review
+ Revision design work
+ Revision design review
+ Add-on design approval
Project Week 10 / Offboarding:
+ Finalizing deliverables
+ File downloads
+ Project review
Investment:
From 5 700 eur (+ VAT)
Payment Structure:
From 3 × 1 900 eur (+ VAT)

Get in touch with us

We would love to hear all about your wildest ideas!

Whether you’re launching a new product or have a groundbreaking business idea, we’d love to help bring it to life. Share a few details in the enquiry form, and we’ll get back to you shortly!

Q& Brand Studio
hello@qandbrandstudio.com
Business ID: 3465864-4