Service Packages
This is the first step of your brand journey…
TEAM MEMBER
Rent a
Designer!
The perks of having an in-house
designer, without hiring an employee.
Duration: 1 day/week/month
Best suited for: Brands that want a temporary team member to help them with design related tasks.
What you get: I will join your team and assist with design related tasks that you may currently have. I can develop completely new ideas or handle implementation for current projects.
Depending on the size of your project, you can schedule this service for one day, one week or one month.
STARTING BUSINESSES
Ready for
Launch!
The perfect starting point for
launching your brand in style.
Duration: 3–4 weeks
Best suited for: Brands that have been 0–2 years in business and want to go from DIY to professional.
What you get: A custom visual identity that gives the essential tools you need for establishing a cohesive and professional looking brand in print or online.
With this package, you can choose a service option specifically designed for your Instagram, website or packaging.
ESTABLISHED BUSINESSES
Raise the
Stakes!
Brand visuals strategically designed
based on your long-term brand goals.
Duration: 8–10 weeks
Best suited for: Brands that have been 2–10 years in business and want to dive deeper into their brand’s identity.
What you get: Identity development that brings clarity to your brand’s existence and accompanying brand visuals that aim to attract your ideal clients and set your brand apart from its competitors.
With this package, you can choose a service option specifically designed for your service or product-based business.
What’s been said about me
Frequently Asked Question“I’m about to start my own business – which package do I need?”
Since you will receive a lot of new insights during your first year(s) in business, I would recommend you to start off with the Ready for Launch! brand package. It’s designed especially with starting businesses in mind, and it will give you the essential tools needed for establishing a cohesive and professional looking brand.
Once you’ve found your position in the market (or if you feel like you already have), you’ll find that the Raise the Stakes! brand package is the best fit for you. After a few years in business, you’ll have a better understanding of where you want your business to go and we can create your brand visuals based on your long-term business goals.
With the Ready for Launch! brand package you can choose a service option specifically designed for your Instagram, website or packaging. This way we are targeting the customer touchpoint that is most useful to you and you will walk away with clear guidelines for how to verbally and visually communicate your brand in that specific touchpoint.
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“What files will I get?”
Primary Logo
Your primary logo will be provided in color, black and white for print and/or digital use. File formats provided:
Digital / RGB – JPG, PNG, SVG
Print / CMYK – AI, PDF, EPS
Secondary Logo
Your secondary logo will be provided in color, black and white for print and/or digital use. File formats provided:
Digital / RGB – JPG, PNG, SVG
Print / CMYK – AI, PDF, EPS
Submark Logo
Your submark logo will be provided in color, black and white for print and/or digital use. File formats provided:
Digital / RGB – JPG, PNG, SVG
Print / CMYK – AI, PDF, EPS
Graphic Elements
Depending on your package, it may include custom illustrations, patterns or iconography. Example of file formats:
Illustrations – AI, PDF, EPS, SVG
Patterns – AI, PDF, EPS, SVG
Icons – AI, PDF, EPS, SVG
Add-ons
File formats provided depends on the type of add-on you choose to include in your package. Example of file formats:
Instagram Starter Kit – Adobe Express
Packaging Artwork – AI, PDF
Marketing Collateral – AI, PDF, JPG
Guidelines
The brand packages include guidelines with information on how to verbally and visually communicate your brand. File format provided:
Digital / RGB – PDF
Print / CMYK – PDF (upon request)
Frequently Asked Question“What else should I consider adding to my brand package?”
Feel like something is missing? No worries! There are plenty of add-ons that can still be added to your package. In the list below, I have gathered additional services that we currently offer. Feel free to splurge and add as many as you need.
Please note that add-ons are optional and considered an additional service. They are priced separately and require at least one workday per add-on.
-
Suitable for:
Product brands or businesses that want to take full advantage of their new visual identity.Helps with:
Since photos are such a big part of a visual identity, investing in brand photography will help you bring your new visuals together, making your brand feel more cohesive and authentic.Having ready photos also eliminates the hassle of trying to take decent photos on the go. With this add-on, you can create a ready library for you to use when it’s time to create brand related content.
Requirements:
When the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!), the style of your photos will take inspiration from the imagery direction I have provided for your brand. The minimum requirement from yourself is to show up for the photoshoot, but the more involvement from yourself, the better. If you have wishes for the type of photos you may want (portraits, behind the scenes, client interactions etc.), we can discuss it all in detail during the discovery call we’ll have together.Available package options:
⠀+ Mini – 1 hour / 1 location / 5 photos
⠀+ Midi – 2 hours / 2 locations / 20 photos
⠀+ Maxi – 4 hours / 4 locations / 50 photos -
Suitable for:
Businesses looking to implement various marketing methods for their brand.Helps with:
The marketing collateral add-on provides ready marketing assets for both print and online use. It benefits businesses that already have an idea of what marketing methods they are going to use for their brand. Digital marketing assets are useful for digital marketing campaigns (social media ads, website banners etc.), while printed collateral works best for businesses looking to market their brand in a more traditional set up (business cards, flyers, gift cards etc.).Requirements:
When the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!), the looks of your marketing collateral will be based off of your new visual identity. However, any content for your assets (copy or images) need to be provided by yourself prior to the add-on start date. Also, all the material created for you will be delivered in a digital format, which means that any printed assets you may want, you will need to order through an external print service provider.Example of deliverables:
⠀+ Business Cards – AI, PDF
⠀+ Documents – AI, PDF
⠀+ Envelopes – AI, PDF
⠀+ Flyers – AI, PDF
⠀+ Brochures – AI, PDF
⠀+ Roll-ups – AI, PDF
⠀+ Posters – AI, PDF
⠀+ Gift Cards – AI, PDF
⠀+ Restaurant Menus – AI, PDF
⠀+ Window Decals – AI, PDF
⠀+ Magazine Ads – AI, PDF
⠀+ Social Media Ads – JPG
⠀+ Website Banners – JPG
⠀⠀etc. -
Suitable for:
Content creators or businesses looking to increase their online presence.Helps with:
Social media templates provide guidelines for how your design should look when implemented in various social media channels. This means that you will have ready templates with only a few elements to customize when producing your content. The result is a professional and cohesive look, no matter the amount of content creators involved in the creation process. When you have ready design templates, everyone will be on the same page of what the result should look like and creating your content will be quick and easy.Requirements:
Except from an Adobe Express account (which is free!), there are no requirements from yourself when the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
Instagram Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Highlight Covers – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀+ Story Post Templates – Adobe Express
⠀+ Reel Cover Templates – Adobe Express
⠀⠀etc.Facebook Starter Kit:
⠀+ Profile Image – Adobe Express
⠀+ Cover Image – Adobe Express
⠀+ Feed Post Templates – Adobe Express
⠀⠀etc. -
Suitable for:
Product and business brands looking to showcase their products and services on an own platform.Helps with:
Provides clarity for customers wanting to work with your brand. Having your own platform means you can decide yourself how your brand is presented to the world and how you want to communicate the services you are offering. Using Squarespace as a base for your website, also means that you don’t have to hire a professional every time you need changes done to your site – Squarespace doesn’t require any coding skills and it’s fairly easy to use for anyone with basic IT-skills.Requirements:
When the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!), the looks of your website will be based off of your new visual identity. However, any content for your site (copy or images) need to be provided by yourself prior to the add-on start date. Before publishing your website, you will also need to purchase a paid plan from Squarespace and set up a custom domain for your site.Example of deliverables:
⠀+ One-page Squarespace website (custom or template)
⠀+ Multi-page Squarespace website (custom or template)
⠀⠀etc. -
Suitable for:
Product brands or businesses selling products under private label brands.Helps with:
Packaging templates provide guidelines for how your design should look when implemented on packaging structures. This means that all of your packaging will have a cohesive look, no matter the amount of sourced designers involved in the process. When you have ready design templates, everyone will be on the same page of what the result should look like.Requirements:
No requirements from yourself when the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Color Box Template – AI, PDF
⠀+ Backing Card Template – AI, PDF
⠀+ Header Card Template – AI, PDF
⠀+ Hang Tag Template – AI, PDF
⠀+ Label Template – AI, PDF
⠀⠀etc. -
Suitable for:
Product brands or businesses that want ready-to-use assets for their brand.Helps with:
Graphic elements are individual assets that are part of a visual identity. They can be anything from patterns, textures, icons or anything else that identifies with your brand. They can be used in various customer touchpoints for more brand recognition and stronger communication.With this add-on you can choose to have custom elements made for various touchpoints. This is especially helpful for product brands that plan on having packaging made for their products.
Requirements:
No requirements from yourself when the add-on is combined with one of the brand packages (Ready for Launch! or Raise the Stakes!).Example of deliverables:
⠀+ Illustrations – AI, PDF, EPS, SVG
⠀+ Patterns – AI, PDF, EPS, SVG
⠀+ Icons – AI, PDF, EPS, SVG
⠀⠀etc.
“What's not included?”
LicensesLicenses for third-
party material
Certain fonts, images and photographs require a separate license when you intend to use them for commercial purposes. Licenses usually cost between 1–500 euro, depending on the type of asset and license you need.
These licenses have to be purchased by the user (not the designer) to avoid copyright infringement. However, you can choose the option of only using free alternatives in your design.
RevisionsAdditional revisions upon request
For our brand packages, you can acquire up to a certain amount of revision rounds during your project. However, if you want more changes to a design, you can request additional revision rounds to be added to your package.
Additional revision rounds are priced on an hourly basis and depending on my current work load, they might need to be scheduled separately.
PrintingPrinting services for digital assets
All the material created for you will be delivered in a digital format. For any printed assets you may want, you will need to order them through an external print service provider.
If you need assistance with printing your assets, just let me know during our discovery meeting and we can discuss the details further. I’m happy to give you my best advice and help with proof checking in case needed.
Frequently Asked QuestionsA few other things you might be wondering about…
“Do you offer just single logo design services?”
Honestly, a single logo won’t get you very far and it won’t be enough to create the brand recognition you initially want to achieve. For this reason, I don’t recommend anyone to invest in just logo design.
However, if you already have a visual identity for your brand and you feel that your existing logo doesn’t work anymore, I’m open to discussing the option of only updating your logo.
You can schedule a Discovery Call with me to discuss the details further.
“Do you build visual identities around existing logos?”
Yes I do, as long as the use of your existing logo is justified and it works with the goals of your new visual identity.
I want to point out, that using an existing logo can sometimes cause limitations when designing a visual identity for a brand. To achieve the best result possible, I will go through the options with you before deciding whether you want to go forward with the project or include a logo refresh as well.
Just schedule a Discovery Call with me to discuss the details further.
“Do you offer structural packaging design services?”
Producing structural files for product packages require certain software and tools that I don’t currently have, but I’m happy to offer this kind of service in collaboration with external service providers specializing in packaging.
In projects involving structural design, I will propose concepts that I think would work for your product and also be part of the implementation process.
If you’re interested in this kind of service, you can schedule a Discovery Call with me to discuss the details further.
“Do you offer copywriting or translation services?”
Projects that include any type of text production or copywriting, such as marketing collateral or website design, requires the texts to be provided by yourself prior to the start date.
However, I do provide suggestions on allocated texts and what type of content would be most effective for said areas.
For clients that want to produce content for the Finnish or Swedish speaking market, I do offer translation services in close collaboration with external translation providers.
“Do you offer product or brand photography services?”
Yes, I most definitely do. Usually I will be the one assisting with art direction and styling, but sometimes you can also find me behind the camera.
Both of my brand packages include imagery direction, and I like to refer my clients to photographers that I know would be a great fit for their brand.
If you’re thinking about having photos taken in connection with your brand design project, just mention it during our Discovery Call and we can discuss the details further.
“Do you offer social media content production?”
If you consider social media graphics and design as part of content production, then yes I do.
I create design templates or ready graphics for clients to use on their social media channels. However, all graphics and designs will be created based on the campaign material and copy provided by the client.
For ideation, I always recommend to collaborate with any of the massively talented social media specialists that are currently available on the market.
